A refined leadership conference experience shaped through visual identity, environmental design, and site planning at Terranea Resort.
Overview
Marvell’s Leadership Conference is an annual gathering for company leaders at Terranea Resort in Rancho Palos Verdes. The event brought together 162 attendees and was designed to support connection, alignment, and executive engagement within a hospitality-driven environment.
Challenge
The conference needed a visual identity that felt refined and cohesive for a senior leadership audience while translating across a resort venue with multiple attendee touchpoints, from arrival and registration to wayfinding and programming.
Role
I led signage walkthroughs during multiple site visits to plan wayfinding and identify key environmental touchpoints. I developed the visual identity for the conference and worked with a senior designer to extend the system across event collateral, signage, and the registration experience. On site, I collaborated with hotel contacts and vendors to support production, placement, and execution across the physical event space.
Impact
The final system supported a 162-attendee executive conference experience across registration, wayfinding, activity collateral, and branded spatial touchpoints, helping the event feel intentional from arrival through the full attendee journey.
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