Amie XuResume

Instagram GIF Sticker System

A motion-led social system that expands Protiviti’s brand into everyday digital interactions.

Beanie animated sticker.
Finger animated sticker.
Glasses animated sticker.
Mustache animated sticker.
Golf bag animated sticker.
Golf ball animated sticker.
Green animated sticker.
Trophy animated sticker.
Bubble animated sticker.
Calendar animated sticker.
Laptop animated sticker.
Neon animated sticker.
Year
2022
Role
Design Intern
Scope
Motion design, social media, illustration, research, concept development
Platform
Instagram

Overview

During a four-week sprint with Protiviti’s Global Brand & Creative Team, I developed the company’s first branded Instagram GIF sticker set. I led the project from social research and category strategy through concept development, proofing, and final animation.

Research Insight

Protiviti’s existing Instagram sticker library was limited compared to peer companies with broader branded social assets. Most available stickers were logo, hashtag, or campaign-based, creating an opportunity for more reusable visuals that could fit naturally into everyday social content.

Existing Library

Protiviti
Original Protiviti sticker search results with a limited branded sticker library.

New Library

Protiviti
Mockup showing the 12 new Protiviti stickers in a social sticker search.

From Research to Direction

Competitive research informed a set of proposed categories based on social behavior, brand moments, and repeatable visual formats. The final direction focused on Apparel, Golf, and Signage — three categories that could make the brand feel more playful, usable, and interactive.

Research Miro board for Protiviti Instagram GIF sticker concepts.

Concept Exploration

I explored a broader set of ideas before narrowing the collection into a final animated set. The concept phase focused on how Protiviti could show up through objects, apparel, signage, and small moments of social interaction.

Apparel concept sketches for Protiviti Instagram GIF stickers.
Golf concept sketches for Protiviti Instagram GIF stickers.
Signage concept sketch for Protiviti Instagram GIF stickers.

Proofing & Refinement

The stickers went through focused proofing to improve cohesion across illustration style, motion behavior, color, and brand application.

Beanie

First Round proofing artwork.
Final proofing artwork.

Finger

First Round proofing artwork.
Final proofing artwork.

Golf bag

First Round proofing artwork.
Final proofing artwork.

Golf ball

First Round proofing artwork.
Final proofing artwork.

Trophy

First Round proofing artwork.
Final proofing artwork.

Calendar

First Round proofing artwork.
Final proofing artwork.

Laptop

First Round proofing artwork.
Final proofing artwork.

Final Sticker Set

The final 12 animated stickers were grouped across Apparel, Golf, and Signage, creating a more varied branded library for Protiviti’s Instagram presence.

Apparel

Beanie animated sticker.
Finger animated sticker.
Glasses animated sticker.
Mustache animated sticker.

Golf

Golf bag animated sticker.
Golf ball animated sticker.
Green animated sticker.
Trophy animated sticker.

Signage

Bubble animated sticker.
Calendar animated sticker.
Laptop animated sticker.
Neon animated sticker.

Impact

The final stickers were published externally for Protiviti’s official Instagram presence, expanding the brand’s social toolkit with animated assets designed for everyday use.

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